Don W. posted an interesting blog this week on the ALA Student Member Blog. It was about the Facebook group "I Love Libraries". I Love Libraries is a not-for-profit organization dedicated to library advocacy. Don W. was encouraging people to become a fan of this group. His goal was to get 10,000 fans by July. At first this group struck me as odd. Libraries on Facebook? I tend to think of Facebook as a mindless social network. Yeah, I'm a member. I use it to catch up with old friends. I've never really thought about what a powerful marketing tool it could be. At no cost, Facebooks offers a chance for people to see a message, decide if they want to support the message, and gives them the option to pass it along.
I think Don W. might be on to something here. I'm going to join the cause and see what happens. I'm going to invite all of my friends and see how many join. My guess is that at least 80% will join. I mean, who will say, "No, I hate libraries?"
Facebook reaches millions of people everyday. Why not use it to get out your message? And what better message than that of Library Advocacy?
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